The key to the success of the Birdchain app is good content. It will satisfy both: users of the app and content creators. Good content is more interesting to watch and that means better user retention. It also means that people will more likely engage with it. And pursuing people to respond is the ultimate goal of the Birdchain’s advertisers.
Our team developed this list of amazing tips that will help you create awesome content and ads. On any platform.
Unique Proposition
There is one question that every content or ad creator should ask themselves: what is the benefit for the viewer? Each advertisement must say to each reader: “Buy this product, get this specific benefit.” The proposition must be strong enough to move the masses.
Listing the features of your products or services is important but explaining the benefits for the customer is really what it’s all about. Avoid exaggerating benefits and using empty words.
What is the benefit of your product for the Birdchain app user? Find it and show it.
Effective title
The title is the very first thing Birdchain app users notice when they receive a notification. Make it as eye-catchy as possible so users would open and view it quicker for the best results.
Great titles come in many forms. Some are specific and use facts. Others use a negative angle. When thinking of the title, ask yourself: Who are your trying to attract? What would get their attention?
An Offer They Can’t Refuse
Consumers love a bargain. Birdchain app users are no different. Offer them something special and you will be surprised by the results.
An unbeatable price, a free trial, free shipping or a bundled package? If app users will sense it is a good offer, they will use it.
Come up with an irresistible offer and advertise it proudly. When people see you have something nice to offer them, it’s hard for them to resist.
The “Call to Action”
Don’t just say what your company has to offer. Encourage your audience to act. Tell them directly to click on your ad, use your offer, like your Page, etc. But remember: you need to use exciting words and persuasive language to give that extra push.
FOMO
Fear of missing out (FOMO) is the most powerful tool any company has. Use it. You don’t want to plant the idea and wait. You want people to act and do something about your offer NOW.
You can create this urgency in several ways. For example, you can make your irresistible offer time-limited. You can also mention an upcoming season or event to encourage people to buy today.
Testimonials
Effective ad means that you made people trust your company. Today that is not an easy task to accomplish but it is very important to build trust either way. One of the ways to do it — share the experience of previous customers. Have plenty of good testimonials? Share two!
Exciting Graphics
People are visual. Ads with text on a plain or low-quality background are boring and do not build trust. Exciting graphics can be so influential that people will take the offer without reading the text.
Always DELIVER
This is the most important tip of them all. You should always deliver what you promise.
Not even the most effective of the ads will get you far if your customers are unhappy. Do everything in your power to make your customers satisfied.
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